David's Photo David Rutkauskas

Life is Beautiful when you are your own boss. There's nothing quite like it. Hello, I’m David Rutkauskas, Founder, President and CEO of Beautiful Brands International. Everyday my company helps people with an entrepreneurial spirit like yours live a beautiful life by creating wealth and sustainability through franchising. Through this blog, I want to show you how I do it...with my personal experience and advice for success. You are welcome to email me your questions to: askdavid@davidrutkauskas.com and I will answer some of them in my future posts.

  • Brand Success Begins at Inception

    March 27, 2012

    A memorable brand doesn’t just happen by accident or just appear out of the blue.

    A brand worth its salt begins the first day you sketch it out in your mind. It may not even be close to your finished concept, but from the beginning it’s the result of your creative juices and mental sweat equity. The time you take forming your brand and crafting its shape from the start will determine its success and long-term viability. When FreshBerry was conceived several years ago, we knew the trend in fro yo that was taking shape, so we came up with a brand that was simple and fr...continue reading

  • Overcome Your Negative Emotions

    March 14, 2012

    You can expect some sort of major trial and disappointment any time you go into business for yourself...that’s a given.

    But, if you allow negativity to seep in...like a cancer...and fail to remain positive... you’re just inviting more of the doom and gloom into your mental processes and setting yourself up for failure.I want to encourage you with something... as an entrepreneur... I’ve had many years to ponder over and get into my mindset. Anytime you encounter disappointments in your business...no matter what they are... you need to think about the opportunities present within those problems and not ...continue reading

  • Don't Ignore the Small Talk

    March 7, 2012

    As a purpose-driven male, I must admit my tendency in my bidness (Oklahoman for business) conversations is to get down to brass tacks and try to get to the root of an issue quickly and efficiently.

    Admittedly, that’s how most of us type A’s roll, but that’s not necessarily a good thing if it’s at the expense of building relationships and getting to know others in the business process.My encouragement is...don’t brush off the small talk with people, especially in a business setting. Take time to meet face to face and discuss something other than the task at hand. It’s really the thing that cements bonds between people and creates familiarity that is easy ...continue reading