David's Photo David Rutkauskas

Life is Beautiful when you are your own boss. There's nothing quite like it. Hello, I’m David Rutkauskas, Founder, President and CEO of Beautiful Brands International. Everyday my company helps people with an entrepreneurial spirit like yours live a beautiful life by creating wealth and sustainability through franchising. Through this blog, I want to show you how I do it...with my personal experience and advice for success. You are welcome to email me your questions to: askdavid@davidrutkauskas.com and I will answer some of them in my future posts.

  • The Larry Bird Appeal

    April 19, 2012

    You don’t need mere athletic prowess to reach the upper echelons of a sport… just good instinct.

    Larry Bird blew a Buick size hole in the traditional view of a superstar.


    He wasn’t particularly fast or athletic. His vertical was miniscule and dribbling skills only average.


    And yet, he had an uncanny ability to predict and react to the strategies of his opponents. He didn’t have the flash we tend to connect with the greats, but he did have instincts for the game you just can’t teach. He knew how to win.


    Many business owners think they have to score a thoroughbred to win in their business. That one executive or salesperson that outshines the rest because of his purity of skill.


    The truth is, you can get further with a person with instinct than someone with just flash alone.


    Someone who works hard as heck and leaves the gym late. Who looks ugly while doing it but has the competitive heart to get it done. 


    Style isn’t always what it’s cracked up to be. Neither is the glitz.


    Sometimes it’s what’s going on inside that makes the difference… Instinct more than pure ability can move you closer to your goal.


    Heart more than muscle can win you championships.


    David